Digital Marketing
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Digital marketing provides precise audience targeting and real-time analytics, allowing businesses to tailor their strategies and optimize performance for maximum return on investment. It offers cost-effective methods to reach and engage a global audience, enhancing brand visibility and customer interaction. Additionally, it enables
data-driven decision-making, ensuring that marketing efforts are efficient and impactful.
6.1 The Role of Content in Digital Marketing Understanding content as a tool for branding, SEO, and lead generation
6.2 Types of Content Marketing Blog posts, eBooks, whitepapers, infographics, videos, podcasts
6.3 Content Creation Best Practices Storytelling in digital marketing writing for SEO and conversions
6.4 Content Distribution Channels Organic, paid, and earned channels Using email, social media, and influencers for distribution
6.5 Content Marketing Strategy and Planning Content calendar and editorial planning Repurposing content for different platforms.
7.1 Overview of Email Marketing, Email marketing’s significance for retaining customers Providers of email services (Mail Chimp)
7.2 Email List Building Techniques for Expanding a Reputable Email List Lead magnets and opt-in forms
7.3 Developing Successful Email Marketing Subject lines, email design, and copywriting Personalization and segmentation
7.4 Email Automation and Drip Campaigns Auto responders and nurture campaigns Using email sequences to guide the customer journey
7.5 Measuring Email Marketing Success Open rates, click-through rates (CTR), conversions A/B testing for subject lines, content, and design
8.1 Introduction to Digital Marketing Analytics Why analytics are crucial in digital marketing
8.2 Google Analytics Basics Setting up Google Analytics Key metrics: sessions, users, bounce rate, time on site
8.3 Conversion Tracking Goals, funnels, and attribution modelling
8.4 Social Media and Campaign Analytics Tracking ROI on social media platforms evaluating campaign performance in Google Ads and Facebook Ads
8.5 Reporting and Dashboard Creation Using data visualization tools (Google Data Studio,
Excel) Creating executive-level reports and presentations
9.1 Emerging Trends in Digital Marketing: Voice search, AI, and chatbots
9.2 The Role of Automation in Digital Marketing: PPC, social media, and email automation tools
9.3 Ethical and Legal Considerations: GDPR, data privacy, and ethical advertising practices in the context of short-form video content
10.1 Overview of the Final Project Develop a thorough digital marketing plan for a company or brand.
Create strategy for content, SEO, advertising, and social media.
10.2 Peer Review and Presentations Show the teacher and students the approach. Peer feedback and grading
1.1 What is Digital Marketing? Overview of digital marketing Difference between traditional marketing and digital marketing
1.2 Key Channels in Digital Marketing Search engines (Google, Bing) Social media (Facebook, Instagram, LinkedIn) Email, content, and display advertising
1.3 The Importance of Digital Marketing in Business Case studies of successful digital marketing campaigns
2.1 Defining Business Goals and Objectives Aligning marketing goals with business goals Defining key performance indicators (KPIs)
2.2 Target Audience and Buyer Personas Creating customer personas Understanding customer behaviour and segmentation
2.3 Competitive Analysis Tools for competitive analysis (SWOT, PESTEL, etc.)
2.4 Crafting a Digital Marketing Strategy Defining the marketing funnel: awareness, consideration, conversion marketing channels selection
2.5 Budgeting and Resource Allocation
3.1 SEO Basics What is SEO and why it matters How search engines work
3.2 Keyword Research Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs) Long-tail vs short-tail keywords
3.3 On-Page Optimization Meta tags, title tags, headers, alt text Content optimization for SEO
3.4 Off-Page SEO Link building strategies Guest blogging, PR, influencer outreach
3.5 Technical SEO Website structure, crawlability, and index ability Speed optimization, mobile optimization, schema mark-up
3.6 Local SEO Google My Business and local listings Customer reviews and local links
4.1 Introduction to PPC Overview of Google Ads, Bing Ads, and social media ads Difference between PPC and organic marketing
4.2 Google Ads (Search) Creating search campaigns Keyword matching and negative keywords Ad copywriting and extensions
4.3 Google Ads (Display & Video) Display ads and YouTube ads remarketing strategies
4.4 Social Media Advertising (Facebook, Instagram, LinkedIn) Campaign objectives and audience targeting Creating engaging ad creatives budgeting and bidding strategies
4.5 Campaign Tracking and Optimization A/B testing, split testing Using Google Analytics, Facebook Pixel, and UTM parameters
5.1 Introduction to Social Media Marketing Key platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube. Organic vs Paid social media
5.2 Building a Social Media Strategy Content calendar creation Engagement strategies: polls, stories, live streaming
5.3 Content Creation and Optimization Visual content best practices (images, videos, infographics) Writing compelling captions and headlines
5.4 Community Building and Influencer Marketing Collaborating with influencers and brand ambassadors engaging with followers and building brand loyalty
5.5 Social Media Analytics tracking performance using native platform tools Key metrics: engagement rate, reach, impressions, and conversions
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At Ameyya, we are passionate about education and its transformative impact.
Get in touch with our expert counsellors to guide you on the right training to boost your career opportunities.